According to TrendForce analysis cited by industry sources, the global decorative automotive lighting market—which includes ambient lighting, grille lamps, full-width front light strips, and autonomous driving system marker lamps—is projected to grow to a market size of $317 million by 2030. Intelligent ambient lighting has evolved from static decoration into dynamic visual effects that deliver warnings, communication, interactive guidance, and aesthetic enhancement to improve both driving safety and occupant comfort. The technology now serves as an active interface between the vehicle and its occupants rather than a passive styling element.
The ISELED intelligent ambient lighting ecosystem has been adopted by BMW and Hyundai-Kia, with secondary uptake from Zeekr and NIO. ams OSRAM's OSIRE E3731i platform offers an Open System Protocol for precise color calibration and temperature compensation, integrated into Lynk 08, Zeekr 007 and NIO ES9. With the formal ratification of the SAE J3134_202512 standard, more automakers are expected to adopt ADAS marker lamps; current adopters include Mercedes-Benz, Li Auto, Xiaomi, BAIC and AITO. RINA TECHNOLOGY monitors these standardization trends to align its LED ambient strip and grille lighting portfolios with next-generation platform requirements.